Today's film commissioners play many roles including producer, director, photographer, writer, and publicist. They are called upon to market their jurisdictions, prove the value of their industry through economic reporting, and manage financial incentive programs all while juggling the demands of production in an increasingly high-tech, fast-moving world.

The AFCI is committed to providing film commission staff members with the educational tools they need to thrive in today's competitive marketplace. We have developed a three-tiered education program that provides valuable information and training opportunities tailored to interest everyone from industry newbie to seasoned veteran. Professionals who need a basic overview of film commission work will benefit from Film Commission Fundamentals, an online orientation class, while others may require the targeted training found in the Master Classes or choose to enroll in the Certified Film Commissioner Program.

The production industry has come to expect that an AFCI Member Film Commission will possess a high level of competence and expertise. In response, the AFCI is committed to providing educational opportunities for its members that will continue this tradition of excellence.

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    When most people think of management they think of dealing with the day-to-day issues of employees, managing workflow in an office and generally doing day to day office work. While a film commissioner does all of these things, they also have some unique factors that play into the management of their office and their program. This course discusses the structure of a film commission, the various stakeholders involved, the budget challenges, and the specific skills needed to succeed.

    When most people think of management they think of dealing with the day to day issues of employees, managing workflow in a office and generally doing day to day office work.  While a film commissioner does all of these things, they also have some other factors that play into the management of their office and their program.

    The cost of this course is $50 USD, to purchase this course online click below:

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    How an organization is structured dictates much of how it operates, how decisions are made, how funding is obtained and used and what rules the organization has to follow.  Film Commission offices are no different.  Around the world, film commission offices are structured in many different ways, each with their own challenges. In this module, we will explore the different film commission structures and the uniqueness of operating under each structure.

    The cost of this course is $50 USD, to purchase this course online click below:

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    A film commission office is about relationships: building them, managing them, and effectively using them to produce results.  These relationships are key to the success and sustainability of a film commission office.

    In this class we will explore the different stakeholders that a film commission office works with and look at the potential tension points between these groups.

    The cost of this course is $50 USD, to purchase this course online click below:

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    As the manager of a film commission office that are many skills that you will need to be successful.  Some of them are covered in the other modules in this series.  However, we have also identified three specific skills that are important to your success in a film commission office.  Mediation, strategic planning and public speaking are skills that you will use on a regular basis and are things that should be learned and reviewed continually. 

    The cost of this course is $50 USD, to purchase this course online click below:

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    For many people, dealing with the funding and budgeting of a film commission office is one of their least favorite parts of the job.  As film commissioners, we want to be able to focus on our work with production companies, not worry about how we are going to pay the staff or find the funds for our programs.  Unfortunately, it’s a fact of life.  A strong film commissioner is not only versed in the world of film production, but also has a keen business sense and understands the ins and outs of funding and budgeting.  How funding comes in, how it is tracked and how it is reported will vary greatly depending upon whether the film commission is government based or an independent not for profit, and in which part of the world.  Regardless, it is essential to understand the basics.   This course looks at the six basic steps of getting, managing and reporting your funding. 

    The cost of this course is $50 USD, to purchase this course online click below:

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    Trying to put an economic value on such an industry is difficult as such factors as post production, television distribution, the global DVD market and electronic distribution and others need to be taken into account. Film commissions are economic development offices with an extremely targeted market. Film and media production is a new industry for many communities and ironically for some, has been born during a major economic downturn. Film and media can and often do represent a new economic engine and a welcome diversification of a given jurisdiction’s economy.

    The cost of this course is $50 USD, to purchase this course online click below:

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    What skills does your local workforce already have? What additional training might they need to bridge the gaps between their existing experience and the actual, specialized needs of the industry? What can you do to link the skills available in your area to the needs of the production industry? Once you’ve started asking yourself these questions, you’ve started the process towards honing your skills as a workforce development professional.

    You may not have considered workforce development as a key component of your film commission role. However, if you believe that your role is to contribute towards economic activity in your area, it makes sense to ensure that as many local workers and businesses as possible can partake in the economic activity that arises from your efforts.

    The cost of this course is $50 USD, to purchase this course online click below:

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    While Film Tourism is hardly new, it has reached new levels of interest with an estimated 100 million tourists seeking to visit film location sites per year.  Just as the viewing public creates emotional attachments to characters as well as the actors that play those characters, they also become enamored with the “place” where their favorite story enfolds. Every country, region, state, province, city, town has or can have an image - a branded identity, a personality – and that image has an economic value.  You could say locations depicted in popular films and television series are the ultimate 'product placement'.  Film Tourism is already expanding beyond its most typical and organic forms, creating even more opportunities for film commissions, tourism departments, tour operators and destination marketing organizations, worldwide.

    The cost of this course is $50 USD, to purchase this course online click below:

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    Once upon a time, it was possible to market a film destination based on the beauty of your locations, the depth and quality of your film infrastructure and your charming, persuasive personality. Those days are largely gone. Today, there’s rarely a phone call you’ll receive that does not open with the words: “What incentives do you offer?” How you answer that question can determine how successful you are in attracting in production to your area. So what ARE Film Incentives? How do they work? Why are they necessary? What will you need to do in order to build a competitive film incentive program in your area?

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    The primary goal for many film commissions is to bring jobs and economic benefits to their communities through the production of film, video, television and media projects. One of the challenges film commissions face is how to demonstrate the specific impact – or value – that the industry has to a community. This is a complicated job for everyone involved. The primary challenge is the transitory nature of the business: a production comes and goes from a region in a relatively short period of time, and it’s often impossible to capture all of the information needed for an economic impact report. However, there are ways to make a reasonably accurate assessment of the impact of the industry in your area.

    The cost of this course is $50 USD, to purchase this course online click below:

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    Understanding how films are envisioned, made, and distributed is an important aspect of being a successful film commissioner. This course will examine topics such as finding and using material, working with writers, raising financing, getting a green light, shooting a movie, post production, distribution and marketing, and the future of the industry as it relates to technology -- all from the perspective of the producer.

    Every movie starts with a story, but that story can come to a producer in a variety of ways. This module focusses on finding, deveolping and setting up literary material for use in a movie. Chapters include what to look for in a 'spec' screenplay, how to determine who owns the rights, how to adapt other forms of literature, dealing with historical works, and finally -- making the pitch. 

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    As a film commissioner, you are likely to have interactions with local writers who ask for your support. For most of us, it is not possible (or ethical) to broker a deal for a writer with a producer or director, but we may find that it is appropriate to assist a local writer with the many obstacles he or she will inevitably face. This module provides information the Writers Guild of America, dealing with agents and mangers, refining a screenplay, and protecting the rights of a writer.

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    While every film commissioner works to support their local film community, few have the resources to fund the productions entirely themselves. This module may help you advise a filmmaker on how to create a proper film budget, where to find financing, and the relative merits of going with one or multiple forms of financing.

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    In the midsts of raising the funds for a movie the producer also has to start building the filmmaking team. This module addresses all of the pre-production tasks, starting with hiring the director, cast and additional key positions, assembling the crew, anticipating production problems, and keeping everyone happy.

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    Production is the one part of the filmmaking process with which film commissioners are the most familiar, given the reality of the services commissions provide. Therefore, this segment contains certain key issues and strategies that keep productions focused, successful, on budget and on schedule -- the basic goals of every production.

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    Upon completion of principal photography, the project enters by far the longest and one of the more critical aspects of filmmaking: post-production. This module discusses cutting the movie, adding additional sound, special effects and digital effects (CGI).

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    There are more ways than ever to get a movie seen by someone, but it's harder than ever to stand out in the crowd. This module addresses the producer's challenge of selling the completed movie, the merits of film festivals, and the tasks of advertising, marketing and publicizing the movie.

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    Marketing has become increasingly essential for film commissioners; this course will guide participants through the process of developing a marketing program to effectively promote a jurisdiction. Seasoned faculty will cover essential topics such as advertising strategies, building public relations campaigns, budgeting and best practices for allocation of marketing funds, tracking results, and successful sales tactics and strategies.

    The marketing plan is probably the most important document a film commission possesses. A systematic marketing planning process consists of five logical steps: analyzing the situation, setting market goals and objectives, identifying target markets, creating and action plan, and evaluating those efforts.

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    This module is all about developing an advertising program, with a focurs on integrated marketing communications (IMC). It begins with branding your jurisdiction, then creating effective messages, developing sales promotions, identifying partners and opportunities for joint promotions.

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    Public relations (PR) includes all the activities that an organization uses to maintain or improve its relationship with other organizations or individuals. The module discusses the roles and functions of public relations, some popular techniques, and includes a chapter on film tourism opportunities that may enhance your PR opportunities.

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    The Internet can be used by film commissions to perform five key functions: direct e- mail marketing, advertising, providing information, interactive location choices, customer service and relationship marketing, and marketing research. This module includes basic information about social networking.

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    Direct marketing and personal selling are crucial to film commissions' marketing strategies. Direct marketing encompasses direct mail, telemarketing, Internet and direct response television. Personal selling incorporates one-on-one campaigns such as trade show and film festival promotions and locating and maintaining individual customers. This chapter also deals with the objectives of personal selling, the sales process, sales management and the importance of word of mouth in attracting customers and retaining them.

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    This is a self-paced, online course is designed for hotel/hospitality film liaisons and key individuals associated, as point persons, with providing lodging and temporary office facilities for local film activity.

    This is a self-paced, online course designed for film liaisons and individuals associated with government entities as point persons for local film activity, as well as those within economic development and the creative economy.

    This is a self-paced, online course designed for film liaisons and individuals associated with government entities as point persons for local film activity, as well as those within economic development and the creative economy.

    Unmanned Aerial Vehicles, commonly referred to as Drones, can dramatically change the way Film & Television productions are created on location. For film commissioners, drones are likely to complicate your role in terms of regulation and balancing the needs and expectations of both production and the public you serve. 

     In this module we will explain the mechanics of drone photography, address the issues surrounding the use of this technology, and take a look at the regulations for commercial use of these devices in the United States and several other countries.

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